Privacy Policy

Privacy Policy

Privacy Policy

This privacy policy describes how Keva Kaipo Industries Pvt Ltd (hereinafter Keva) uses personal data collected or received from Keva Direct sellers. It describes how we may collect or receive your personal data, the types of personal data we may collect, how we use, share and protect these data, how long we retain these data, your rights, and how you can contact us about our privacy practices.


Personal information : means any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such a person.

Sensitive data: Any personal information that consists of information relating to:

  1. password
  2. Financial information such as bank account, credit card or debit card or other payment instrument details
  3. Physical, physiological and mental health condition
  4. Sexual orientation
  5. Medical records and history
  6. Biometric information
  7. PAN card, Adhaar card, driving license, voting card details or any other identification proofs.
  8. Any detail relating to the above collected by intermediary or agent required to service the operations of the company.
  9. Provided any information that is freely available and accessible in public domain and can be accessed under Right to Information Act, 2005 or any other law in force shall not be considered as sensitive data.


Website: Website here means                                                                                                                                                    


How we may collect or Receive Personal Data from You

Registration: Keva collects your personal data through the registration form that you complete and send in paper form or electronically through the Keva website (the website) in order to become a Keva Direct Seller. We always collect personal information using lawful and fair means.


Logged in as Keva Direct Seller. If you are logged in on the website as a Keva Direct Seller, we may collect your personal data from you, for example, when you order products or services.

Contact us. You may also choose to submit your personal data and other information to us through various communication channels provided on the contact us webpage of the website, for example, Keva E-mail addresses, telephone numbers or online forms.

Cookies. If you are logged in on the website we may also use cookies or similar technologies that collect certain website usage information when you access, view and use the website. A cookie is a data file placed on a computer or mobile device when it is used.

A cookie is a simple text file that is sent with the Website and can be stored on the hard drive of your computer or mobile by your web browser. The information derived from cookies includes information concerning the manner by which you access this Website, for example, the type of browser you use and the Internet Service Provider.

You may disable cookies in your browser’s setting (e.g., under the preferences or internet options features of your browser). Note, however, that some features of the website may not function properly if you disable the use of cookies.

Collection information

Any personal information provided on or gathered by the Website will be collected, stored, retained and controlled by Keva Kaipo Industries Pvt. Ltd. situated at Plot No: 18-19, Sahnewal Road, Village Tibba, Ludhiana, (Punjab), 141120.


This Privacy Policy doesn’t apply to:

The information practices of other companies and organizations that advertise our services, services offered by other companies or individuals, including products or sites that may include Keva services, be displayed to you in search results, or be linked from our services.

Collection and Use of Information from Minors

The Website is not intended for minors .  We do not knowingly collect personal information from  minors, and the Website is not designed to attract minors.  In the event that we learn that a minor under the age of 18 has provided personal information to us, we will delete or destroy such personal information as soon as possible.  If you believe we may have collected personal information from your ward on the website, please contact us at or and we will make reasonable efforts to delete it from our records, when required by law.


The types of personal data we may collect

We may collect the following personal data from you:

  1. Contact information (e.g., name, postal or email address, fax number and phone number);
  2. Gender, age, nationality, date and place or birth. 
  3. Marital Status.
  4. Keva Direct Seller performance information (e.g. Rank, status. Group and personal qualification under the Keva Sales and Marketing Plan and payout/financial/bonus history.
  5. Product preference, purchasing habit, purchasing history and spending behavior ;
  6. Your website usage, IP- Address, browser type and operating system.


The Types of Sensitive Personal Data We May Collect

We may collect the following sensitive personal data from you:

  • Passwords for accessing our website.
  • Payment information (e.g., such as bank account or credit card numbers);

We may collect other personal data in exceptional circumstances only. If we do need to process such personal data about you, we will make sure that it is done with your consent or under the laws in force.

How We Use the Personal and Sensitive Data We Collect

We may use the information we obtain about you to:

  • Manage your registration as a Keva Direct Seller.
  • Create and manage your online account and respond to your inquiries;
  • Process your orders of products or services;
  • Communicate with you (e.g., about products or services that we offer, or intend to offer);
  • Operate, evaluate and improve our business, including by:
    • Evaluating your satisfaction with our current communications, material, products and/or services;
    • Developing new products and services and determining the effectiveness of our advertising;
    • Tracking and analyzing your use of products, materials and / or service;
    • Track, document and analyzing your line of sponsorship;
    • Assessing your performance under your Keva Business or member Registration Agreement with us;
  • In case of Keva Direct Seller, provide business performance information to you (e.g., Information on your line of sponsorship, purchase volumes, points, earned bonuses, levels of rank, your referring Keva Direct Seller or, and your upline Keva Direct Seller under the Keva Sales & Marketing Plan.
  • In Case of a Keva Direct Seller, provide your name, address, telephone number or e-mail address to Keva Direct Seller in both your immediate upline and your downline;
  • Facilitate your use of the website through the use of cookies (e.g., language preference, etc.);
  • Improve the website, including by tracking and monitoring your use of the website through the use of cookies and to problems with the software or hardware we use;
  • Perform accounting, auditing, billing and collection activities;
  • Enforce contractual terms and conditions;
  • To help direct sellers search for, communicate with and validate customers in our systems.
  • Protect against and prevent fraud, unauthorized transaction; claims and other liabilities; and
  • Comply with applicable legal requirements, industry standards and our policies.
  • If you choose not to provide your personal data or withdraw consent in writing subsequently, we may not be able to provide the above service and reserve the right to terminate the Keva Direct Seller contract with you.
  • The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your applications, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request.
  • We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Keva Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Keva, we’ll keep a record of your request in order to help solve any issues you might be facing.

Intended Recipients of Personal Data

Keva does not sell, rent or trend or publish your personal and sensitive data except as required by law. Keva may share your personal and sensitive data only with:

- Entities within the Keva group to whom it is reasonably necessary or reasonable for Keva to disclose personal and sensitive data. Examples of how these entities may use your information include making predictions about your interests and providing you with special offers, promotions, advertisements, and other materials.

- to service providers, intermediaries, aides and agents who help Keva in providing services to You, e.g.: logistic partners, packaging partners, warehouses, banks, payment gateways. In no case Keva shall share your personal and sensitive data until and unless it is reasonably necessary and guided by


How We May Share Personal Data. In case information is shared with these aides, they will be prohibited from using or disclosing your personal information for any other purpose. Keva ensures that the same level of data protection is adhered to by these aides that is followed by Keva, if not higher.


-Government authorities or other third parties, if required by law or reasonably necessary to protect the right, property and safety of others or ourselves, or respond to a government request.

How We May Share Personal and Sensitive Data


  • With Keva Direct Sellers in your upline or downline organization, to support your business and /or allow communication regarding product advice, ordering advice and product information for the products that you order from Keva;


  • However, Keva shall not share the following information with its Direct Sellers:
    • Addresses that you shared to place order
    • Any complaints that you may have made against the direct seller/s
    • Age of the purchaser, if registered by the Website


  • Keva may share your feedback and suggestions with the management and concerned department for the purpose of improving our services. It may also be shared with third parties who may be providing service to Keva.
  • Any personal data collected by Linked Sites is not within the domain of Keva to monitor and its sharing is not within the supervision of Keva.
  • Any personal data collected by may be shared to enhance the customer experience on the website. It will be shared internally or may be shared with third parties who are helping us in enhancing customer experience on the website.

How We Protect Personal Data

All data will be protected as per the Information Technology Act, 2000, Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 and as per the Direct Selling Rules 2021 issued by Ministry of Consumer Affairs, Government of India.

We maintain appropriate technical and organizational security safeguards designed to protect the personal data you provide against accidental, unlawful or unauthorized destruction, loss alteration, access, disclosure or use. We take reasonable steps to ensure that the personal information we collect about you remains accurate, timely and secure. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and while we strive to protect your personal information, we cannot guarantee or warrant its complete security.


How Long We Retain Personal Data

We store Personal data for as long as necessary to fulfill the purpose for which we collect the data, to fulfill other legitimate business needs, such as maintaining the proper function of the compensation plan and the database to fulfill our compliance and legal obligations; and resolve disputes and enforce our agreements (see above under How we use the personal data we collect), except if required otherwise by law. Keva will not retain your information for longer than is required for the purposes for which your information may lawfully be used or is otherwise required under any other law for the time being in force


Updates to this Privacy Policy

    Keva may update this privacy Policy from time to time. Any updates or charges to the terms of this Privacy Policy will be posted here on our website and the date of the newest version posted. Please check back frequently, especially before you submit any personal and/or sensitive information, to see if this Privacy Policy has changed. We will publish any significant changes to this privacy policy on the relevant Keva website or in official Keva Publications, or through other appropriate communication channels. All changes shall be effective from the date of publication, unless otherwise provided by law.

Acceptance to this Privacy Policy

 By signing the Keva Direct seller contract, you acknowledge acceptance of this Privacy Policy in effect at the times of use.

Your Rights

You are entitled to access and review your personal information held by us on request by contacting us using the contact details set out below.


We will take reasonable steps to ensure that the personal information found to be inaccurate or deficient is corrected or amended, as feasible. You can help us to do this by letting us know if you notice any inaccuracy or deficiency in personal information we hold about you and/or by letting us know if your personal details change.

You may choose to not provide us with your personal information or withdraw your consent of collection and use of your personal information at any time, on request, by contacting us using the contact details set out below. If you do so, we may no longer be able to provide you with the corresponding products or services for which the said personal information was sought by us under the Privacy Policy.



Right to erasure of personal data

We honor the fundamental rights including the right to privacy. You have the right to request that we erase personal data concerning you, subject to applicable laws in force and subject to the conditions of this policy. These conditions are present, in particular, if the respective processing purpose has been achieved or otherwise ceases to apply, and if we should process your data unlawfully; if you have revoked your consent, unless the data processing can be continued on another legal basis;


Protect Keva, our direct sellers, and the public

We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, unauthorized access, identity thefts and technical issues that could harm Keva, our users, or the public.


Disclaimer regarding authenticity of personal information

Keva shall not be responsible for the authenticity of the personal information or sensitive personal data or information supplied by You to Keva or to any person acting on behalf of Keva.

How to contact us

If you have any comments or inquires about this privacy policy, if you would like to update information, we have about you, or to exercise your rights, you may contact us at


Filing a Privacy Complaint

Your privacy is important to us. If you have a complaint, you may contact our Grievance Officer at the details provided below, who is responsible for redressing your grievances:

Name: Varinder Singh Mangat




Address: Plot No: 18-19, Sahnewal Road, Village Tibba Ludhiana (Punjab) Pin Code: 141120


Your complaint will then be investigated. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, search and review relevant documents and speak with individuals involved. Our Grievance Officer will redress your grievances expeditiously, within 30 days from the date of receipt of the grievance.